Life Insurance Awareness Month: Generic & Carrier Materials

Claude Thau

9/2/2025 · 1 min read

42% of Americans state they do not have enough life insurance, per LIMRA’s “Life Happens” 2024 Barometer Study.

Here are some items you can use to promote Life Insurance Awareness Month. Please let me know which ones you like (and perhaps why).

LIMRA material

Free stock photos for LIAM

Life Happens (good material not specific to LIAM)

Message from the Massachusetts state government

4-minute CBS video

Prudential material

Securian material

For more info, contact your marketing manager at BackNine. If you don’t have a marketing manager, click here

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