Want to be a better cold caller? Watch this quick video to elevate your results immediately!
Matt Gozdecki
11/7/2025 · 1 min read
Ever felt that awkward silence right after you introduce yourself on a cold call?
You’re not alone. Most sales calls never make it past the opening line. Not because the product or idea isn’t great, but because the opening doesn’t earn attention.
That’s exactly what this week’s short video is all about.
Why This Matters for Insurance Professionals
Whether you’re calling to introduce annuities, life insurance, or a new retirement income strategy, the first ten seconds decide everything. Clients today are flooded with outreach — what separates top producers isn’t their product knowledge, it’s how they start the conversation.
In this quick video, you’ll learn:
- How to build instant rapport — even with skeptical prospects
- How to deliver value while asking for permission (without sounding scripted)
- How to handle brush-offs and blow-offs with calm confidence that earns respect
These ideas aren’t theory or buzzwords — they’re actionable techniques you can apply on your very next call. Stay tuned at the end for a bonus tip on two phrases to NEVER use on a cold call.
🎥 Watch the next installment of BackNine’s Par 3: “3 Proven Ways to Win the First 10 Seconds of a Cold Call”