Most carriers talk about strength.
MassMutual has spent over 170 years proving it.
Owned by its policyholders instead of Wall Street, it has no shareholders to please, which is why it keeps paying dividends through recessions, rate swings, and everything else the market throws at it.
So what does a company built entirely around its policyholders do differently?
We’ll show you why so many top advisors quietly make it their go-to carrier.
Whole life gets called boring, but it’s often the most underrated tool in the plan. Used on its own, it’s a guaranteed foundation. Used alongside investments, annuities, and term coverage, it becomes the steady piece that lets everything else take more risk. Tax-advantaged growth, dividend potential, and a death benefit that never expires can change how a client thinks about retirement income, legacy, and even how aggressively they invest the rest of their money.
We’ll break down where it fits and how to bring it up without sounding like a brochure.
Now the part that matters most for your practice: MassMutual’s product lineup is live on Quote&Apply, and BackNine is the first to offer it.
Quote, compare, and submit through the eApp you already know, then follow the case in BOSS from submission to commission.
No new portals and no extra paperwork.
Join us to see it in action and find out how to get a head start while most of the industry is still catching up.